Exhibition Planning 101: Displays, Furniture & Systems That Work Together

Putting together the best exhibition furniture and displays for trade shows is a mixture of art and science. This guide will walk you through exhibition planning 1-1, looking at the different factors in putting on a great trade show performance. This includes choosing the right trade show and event, the correct exhibition system, layout and flow, as well as what you can do to make sure that everything comes together to work perfectly for the best results.

Let’s dig into the details of how to make the best choices for displays for trade shows and to maximise return on investment (ROI) for your next trade event.

Choose the right trade event

The first consideration is where you are going to shine best. Choose trade shows and large corporate events where attendees are your target audience. There’s no point in spending the money on trade shows and events with small crowds or industry types and attendees who don’t have ian nterest in your products and services.

Choose the right exhibition furniture

Deciding which type of exhibition stand you want is important. One-off, event-specific trade stands are beneficial as you can tailor them to a specific floor plan and audience. Modular exhibition stands and lightboxes, as an alternative, can be reused, making them a cost-effective option with a broader appeal.

Think about the flow

Think about how attendees will flow through the exhibition and where your stand will be within that layout. Draw out a map and see where your stand will be visible from. This can impact the branding, the messaging, and what design you choose.

Consider installation

Often, there will only be one or two people present at your exhibition stand. Installation can be awkward and time-consuming if you choose incorrectly. Good exhibition stands and displays for trade shows are easy to transport, lightweight, and simple to install at the beginning of the day and to take down at the end.

What technology do you want?

Depending on the type of business you have and the types of products and services, the technology you use will change. Adapt to different trade shows and attendees with the type of marketing materials you have present. For some businesses, leaflets and physical guides play a part, for others, it’s about product demonstrations and one-to-one conversations. Augmented Reality (AR) and Virtual Reality (VR) headsets are an effective tool for many modern businesses at trade events.

One of the biggest factors to consider when attending a trade show or big corporate event is to ensure that you have the correct exhibition furniture to make an impact. With the right type of modular exhibition stand or lightbox exhibition stand, you can wow attendees, attract them to come over, and get talking to them. Eye-catching displays for trade shows make a massive difference to attracting new leads and future customers when working at a trade event. That’s why it’s so important to work with a supplier of hanging banners, modular exhibition stands, and all manner of items that make up effective exhibition furniture systems. That way, you’ll have the best tools to attract passers-by, giving you a solid platform to perform your magic, promote your brand, and to sell your products and services.